{"id":1574,"date":"2020-02-14T09:37:50","date_gmt":"2020-02-14T08:37:50","guid":{"rendered":"https:\/\/paulrivera.it\/home\/"},"modified":"2025-09-25T11:45:48","modified_gmt":"2025-09-25T09:45:48","slug":"home","status":"publish","type":"page","link":"https:\/\/paulrivera.it\/en\/","title":{"rendered":"Home"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"slider-1\" data-id=\"1\" id=\"SR7_1_1\" class=\"rs-ov-hidden\" data-version=\"6.7.58\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_1_1-173\" data-key=\"173\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_1_1-173-4\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/www.paulrivera.it\/wp-content\/uploads\/2025\/06\/sfondo_slide_paul_rivera-1-scaled.jpg\" alt=\"\" title=\"sfondo_slide_paul_rivera\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_1_1-173-2\" class=\"sr7-layer\">Who is Paul Rivera?<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_1_1-173-3\" class=\"sr7-layer\">Find out more...<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_1_1-209\" data-key=\"209\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/paulrivera.it\/wp-content\/uploads\/2025\/06\/sfondo_slide_paul_rivera-1-scaled.jpg\" data-libid=\"15524\" data-lib=\"medialibrary\" title=\"sfondo_slide_paul_rivera\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9wYXVscml2ZXJhLml0L3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDI1LzA2L3Nmb25kb19zbGlkZV9wYXVsX3JpdmVyYS0xLXNjYWxlZC5qcGc=\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_1_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_1_1\",el:[900,900,768,960,720],type:'standard',shdw:'0',gh:[900,900,768,960,720],gw:[1240,1240,1024,778,480],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:true},fho:'',mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},plType:'0',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_1_1\"].state=true;} else if(SR7.PMH[\"SR7_1_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_1_1\"].fn,19);}};SR7.PMH[\"SR7_1_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1590679813797{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}&#8221;][vc_column css=&#8221;.vc_custom_1737385593474{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1592302635933{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: 'sackers'; font-size: 19pt; color: #000000; letter-spacing: 10px;\">OPTICA<\/span><\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;8394&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/paulrivera.it\/en\/product\/optica-hair-cream-color\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><span style=\"font-family: 'didot-roman'; font-size: 20px;\">Permanent hair colour<br \/>\n<span style=\"font-family: 'didot-bold-italic'; font-size: 20px;\">Jojoba Oil, Keratin and Pro-Vitamin B5<\/span><\/span><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1592302640309{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: 'sackers'; font-size: 19pt; color: #000000; letter-spacing: 10px;\">IRIDA<\/span><\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;1585&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/paulrivera.it\/en\/product\/ammonia-free-hair-color-cream\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><span style=\"font-family: 'didot-roman'; font-size: 20px;\">Ammonia-free hair colour<br \/>\n<span style=\"font-family: 'didot-bold-italic'; font-size: 20px;\">Macadamia Oil, Orchid and Aloe Vera Extracts<\/span><\/span><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1681721797359{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: 'sackers'; font-size: 19pt; color: #000000; letter-spacing: 10px;\">CRYSTALIA<\/span><\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;6198&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/paulrivera.it\/en\/product\/crystalia-tone-on-tone-ammonia-free-hair-colouring-cream\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><span style=\"font-family: 'didot-roman'; font-size: 20px;\">Tone-on-Tone &#8211; Ammonia-free hair colour<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><span style=\"font-family: 'didot-roman'; font-size: 20px;\"><span style=\"font-family: 'didot-bold-italic'; font-size: 20px;\">Ceramide A2, Shea Butter and Ginseng<\/span><\/span><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space height=&#8221;85px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: 'sackers'; font-size: 19pt; color: #000000; letter-spacing: 10px;\">SPHERICA<\/span><\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;15407&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/paulrivera.it\/prodotto\/spherica-crema-colorante-ultra-rapida&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><span style=\"font-family: 'didot-roman'; font-size: 20px;\">Ultra-rapid colouring cream<br \/>\n<span style=\"font-family: 'didot-bold-italic'; font-size: 20px;\"><strong>Argan oil, Hyaluronic Acid and Camomile Extract<\/strong><\/span><\/span><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1590679813797{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}&#8221;][vc_column css=&#8221;.vc_custom_1737385563803{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px 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style=\"text-align: center;\"><span style=\"color: #000000;\"><span style=\"font-family: 'didot-roman'; font-size: 20px;\">Ammonia-free hair colour<br \/>\n<span style=\"font-family: 'didot-bold-italic'; font-size: 20px;\">Macadamia Oil, Orchid and Aloe Vera Extracts<\/span><\/span><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1681721797359{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: 'sackers'; font-size: 19pt; color: #000000; letter-spacing: 10px;\">CRYSTALIA<\/span><\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;6198&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/paulrivera.it\/en\/product\/crystalia-tone-on-tone-ammonia-free-hair-colouring-cream\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><span style=\"font-family: 'didot-roman'; font-size: 20px;\">Tone-on-Tone &#8211; Ammonia-free hair colour<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><span style=\"font-family: 'didot-roman'; font-size: 20px;\"><span style=\"font-family: 'didot-bold-italic'; font-size: 20px;\">Ceramide A2, Shea Butter and Ginseng<\/span><\/span><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;85px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: 'sackers'; font-size: 19pt; color: #000000; letter-spacing: 10px;\">SPHERICA<\/span><\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;15407&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; image_hovers=&#8221;false&#8221; link=&#8221;https:\/\/paulrivera.it\/prodotto\/spherica-crema-colorante-ultra-rapida&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><span style=\"font-family: 'didot-roman'; font-size: 20px;\">Ultra-rapid colouring cream<br \/>\n<span style=\"font-family: 'didot-bold-italic'; font-size: 20px;\"><strong>Argan oil, Hyaluronic Acid and Camomile Extract<\/strong><\/span><\/span><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1590679813797{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 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data-version=\"6.7.58\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_63_2-203\" data-key=\"203\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_63_2-203-7\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/www.paulrivera.it\/wp-content\/uploads\/2024\/02\/sfondo.png\" alt=\"\" title=\"sfondo\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_63_2-203-5\" class=\"sr7-layer\"><b>A beauty<\/b> that shines<br \/>\n<b>under the midnight stars<\/b><\/sr7-txt>\n\t\t\t\t\t\t\t<a id=\"SR7_63_2-203-6\" class=\"sr7-layer\" href=\"https:\/\/www.paulrivera.it\/prodotto\/optica-crema-colorante-per-capelli\/\" target=\"_self\">Find out more<\/a>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_63_2-231\" data-key=\"231\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img 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].fn();\n\t\t\t\t<\/script>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1590679813797{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}&#8221;][vc_column css=&#8221;.vc_custom_1581674247043{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_row_inner][vc_column_inner]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"banner_home_trattamenti\" data-id=\"52\" id=\"SR7_52_3\" class=\"rs-ov-hidden\" data-version=\"6.7.58\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_52_3-298\" data-key=\"298\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_52_3-298-8\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/www.paulrivera.it\/wp-content\/uploads\/2025\/12\/1-slide_trattamenti_miracle_boost_2.jpg\" alt=\"\" title=\"slide_trattamenti_miracle_boost_2\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t\t<a id=\"SR7_52_3-298-0\" class=\"sr7-layer\" href=\"https:\/\/www.paulrivera.it\/en\/product-category\/treatments\/miracle-boost-volumizing-treatment\/\" target=\"_self\">Find out more<\/a>\n\t\t\t\t\t\t\t<h3 id=\"SR7_52_3-298-3\" class=\"sr7-layer\">Miracle Boost is the volumizing treatment every fine, flat hair type has been waiting for. Its formula enriched with Cotton Proteins and Hyaluronic Acid helps give body, thickness, and vitality to fine, weakened hair.<\/h3>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-298-6\" class=\"sr7-layer\">Get Ready to Wow!<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-298-7\" class=\"sr7-layer\">MIRACLE BOOST<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_52_3-276\" data-key=\"276\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_52_3-276-8\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/www.paulrivera.it\/wp-content\/uploads\/2025\/09\/slide_trattamenti_argan_devotion_2.png\" alt=\"\" title=\"slide_trattamenti_argan_devotion_2\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t\t<a id=\"SR7_52_3-276-0\" class=\"sr7-layer\" href=\"https:\/\/www.paulrivera.it\/en\/product-category\/treatments\/argan-devotion-dry-and-dull-hair\/\" target=\"_self\">Find out more<\/a>\n\t\t\t\t\t\t\t<h3 id=\"SR7_52_3-276-3\" class=\"sr7-layer\">Thanks to the power of <b>Argan Oil<\/b> and the exclusive <b>Gold Fusion System<\/b> technology, each application transforms the hair: less frizz, <b>more hydration, silkiness, and a shine that does not go unnoticed.<br \/>\n<\/h3>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-276-6\" class=\"sr7-layer\"><br \/>\nHydrates and brightens dry and dull hair<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-276-7\" class=\"sr7-layer\">ARGAN DEVOTION<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_52_3-263\" data-key=\"263\">\n\t\t\t\t\t\t\t<a id=\"SR7_52_3-263-0\" class=\"sr7-layer\" href=\"https:\/\/www.paulrivera.it\/en\/product-category\/trattamenti\/purifyze-cute-con-forfora-secca\/\" target=\"_self\">Find out more<\/a>\n\t\t\t\t\t\t\t<h3 id=\"SR7_52_3-263-2\" class=\"sr7-layer\">Purifyze is the line designed to <b>rebalance the scalp<\/b> with dry dandruff and restore comfort and energy. Targeted formulas, functional active ingredients, and a gentle yet effective approach: because <b>hair well-being starts at the root.<\/b><br \/>\n<\/h3>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-263-8\" class=\"sr7-layer\"><br \/>\nFree scalp, lighter hair <\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-263-9\" class=\"sr7-layer\">PURIFYZE<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_52_3-105\" data-key=\"105\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_52_3-105-8\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/www.paulrivera.it\/wp-content\/uploads\/2023\/05\/slide_trattamenti_perfect_all_defence.png\" alt=\"\" title=\"slide_trattamenti_perfect_all_defence\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t\t<a id=\"SR7_52_3-105-0\" class=\"sr7-layer\" href=\"https:\/\/www.paulrivera.it\/en\/product-category\/treatments\/perfect-all-frequent-use\/\" target=\"_self\">Find out more<\/a>\n\t\t\t\t\t\t\t<h3 id=\"SR7_52_3-105-3\" class=\"sr7-layer\"><b>Perfect All Defence<\/b> is the new <b>frequent-use shampoo<\/b> with a remarkable <b>sulphate-free formula<\/b>, offering gentle action for <b>instantly revitalised hair<\/b>.<\/h3>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-105-6\" class=\"sr7-layer\"><br \/>\nA sweet new beauty experience<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-105-7\" class=\"sr7-layer\">PERFECT ALL DEFENCE<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_52_3-109\" data-key=\"109\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_52_3-109-8\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/www.paulrivera.it\/wp-content\/uploads\/2023\/01\/slide_trattamenti_illumn_us_1.png\" alt=\"\" title=\"slide_trattamenti_illumn_us_1\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t\t<a id=\"SR7_52_3-109-0\" class=\"sr7-layer\" href=\"https:\/\/www.paulrivera.it\/en\/product\/illumin-us-lamellar-treatment\/\" target=\"_self\">Find out more<\/a>\n\t\t\t\t\t\t\t<h3 id=\"SR7_52_3-109-3\" class=\"sr7-layer\"><b>Illumin-Us<\/b> is the special lamellar elixir that regenerates the hair and gives an instant brightness. <br \/>\nHighly conditioning and polishing action.<br \/>\n<br \/>\n<\/h3>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-109-6\" class=\"sr7-layer\"><br \/>\nThe Bright Glow that makes the difference<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-109-7\" class=\"sr7-layer\">ILLUMIN-US<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_52_3-99\" data-key=\"99\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_52_3-99-8\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/www.paulrivera.it\/wp-content\/uploads\/2023\/04\/slide_trattamenti_clean_us_1-1.png\" alt=\"\" title=\"slide_trattamenti_clean_us_1\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t\t<a id=\"SR7_52_3-99-0\" class=\"sr7-layer\" href=\"https:\/\/www.paulrivera.it\/en\/product\/clean-us-scalp-primer\/\" target=\"_self\">Find out more<\/a>\n\t\t\t\t\t\t\t<h3 id=\"SR7_52_3-99-3\" class=\"sr7-layer\"><b>Clean-Us<\/b>  is the exclusive Pre-Shampoo Scalp Primer that prepares hair for the next treatment steps, removing all impurities and making the skin strongly moisturized.<\/h3>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-99-6\" class=\"sr7-layer\"><br \/>\nPrepares hair for treatment<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-99-7\" class=\"sr7-layer\">CLEAN-US<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_52_3-94\" data-key=\"94\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_52_3-94-8\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/www.paulrivera.it\/wp-content\/uploads\/2022\/11\/slide_trattamenti_loud_volume_1.png\" alt=\"\" title=\"slide_trattamenti_loud_volume_1\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t\t<a id=\"SR7_52_3-94-0\" class=\"sr7-layer\" href=\"https:\/\/www.paulrivera.it\/en\/product-category\/treatments\/loud-volume-fine-hair\/\" target=\"_self\">Find out more<\/a>\n\t\t\t\t\t\t\t<h3 id=\"SR7_52_3-94-3\" class=\"sr7-layer\">The  <b>Loud Volume<\/b> treatment brings strength, volume and shine to fine hair thanks to the restorative and revitalising properties of cornflower extract and aloe vera<br \/>\n<\/h3>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-94-6\" class=\"sr7-layer\"><br \/>\nInfuse the hair with extraordinary volume<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-94-7\" class=\"sr7-layer\">LOUD VOLUME<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_52_3-57\" data-key=\"57\">\n\t\t\t\t\t\t\t<a id=\"SR7_52_3-57-0\" class=\"sr7-layer\" href=\"https:\/\/www.paulrivera.it\/en\/product-category\/treatments\/plex-us-protective-multi-functional-treatment\/\" target=\"_self\">Find out more<\/a>\n\t\t\t\t\t\t\t<h3 id=\"SR7_52_3-57-3\" class=\"sr7-layer\">An innovative technology to maintain healthy hair, <b>PLEX-US<\/b> is the two-step treatment created to <b>help protect treated hair<\/b> that has been damaged during technical services. <\/h3>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-57-6\" class=\"sr7-layer\"><br \/>\nProtected hair that radiates light <\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-57-7\" class=\"sr7-layer\">PLEX-US<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_52_3-47\" data-key=\"47\">\n\t\t\t\t\t\t\t<a id=\"SR7_52_3-47-0\" class=\"sr7-layer\" href=\"https:\/\/www.paulrivera.it\/en\/product-category\/treatments\/my-promise-intensive-restorative-treatment\/\" target=\"_self\">Find out more<\/a>\n\t\t\t\t\t\t\t<h3 id=\"SR7_52_3-47-3\" class=\"sr7-layer\">The magic of <b>incredibly beautiful and visibly healthy hair<\/b> in a unique treatment: My Promise rebuilds the hair fibre, <b>restores hair and nourishes deep down.<\/b><\/h3>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-47-6\" class=\"sr7-layer\"><br \/>\nIncredibly beautiful and visibly healthy hair<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_52_3-47-7\" class=\"sr7-layer\">MY 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].fn();\n\t\t\t\t<\/script>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1583159803859{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ececec !important;}&#8221;][vc_column css=&#8221;.vc_custom_1581674247043{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1592303814244{padding-top: 18% !important;padding-right: 25% !important;padding-bottom: 18% !important;padding-left: 25% !important;}&#8221; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: 'sackers'; font-size: 19pt; color: #000000; letter-spacing: 10px;\">FINISH &amp; STYLING<\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: center;\">The whole range of <strong>styling products<\/strong>, perfect to get the right style for any occasion, as our look has always something interesting to say. 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It\u2019s a teaching. It\u2019s a modus operandi. It\u2019s a vision. It\u2019s a promise.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Paul Rivera is hair beauty celebration made possible by the selected raw materials, by the careful and attentive study of the formulation, by the inspirational and innovative design of the packaging, by the unique and incomparable style which represent Made in Italy quality and excellence. Paul Rivera is sensitivity and irreverence, simplicity and luxury, dedication and risk, genius and excess, heart and mind, essentialism and creativity.<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><span style=\"font-family: 'Didot-medium-italic'; font-size: 21px;\">Paul Rivera is one, no one and one hundred thousand.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1751017179692{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-image: url(https:\/\/paulrivera.it\/wp-content\/uploads\/2025\/06\/paul_rivera_background_about_3-scaled.jpg?id=15561) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_id=&#8221;about_us&#8221;][vc_column css=&#8221;.vc_custom_1583165616318{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221; offset=&#8221;vc_hidden-lg&#8221;][vc_row_inner css=&#8221;.vc_custom_1751017163502{background-color: #0000004D !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1592492538742{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;}&#8221;][vc_single_image image=&#8221;7730&#8243; img_size=&#8221;medium&#8221;][vc_column_text]<span style=\"color: #ffffff;\"><span style=\"font-family: 'Didot-medium-italic'; font-size: 21px;\">Once upon a time, there was beauty and beauty bore your name.<\/span><\/span><\/p>\n<p><span style=\"color: #ffffff;\">If it was a fairytale, it would start like this, but fairytale ends, while the one we want to tell is timeless and goes beyond imagination. 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