{"id":2051,"date":"2020-02-18T14:06:46","date_gmt":"2020-02-18T13:06:46","guid":{"rendered":"https:\/\/paulrivera.it\/product\/true-color-brightening-shampoo-350-ml\/"},"modified":"2024-05-13T15:44:19","modified_gmt":"2024-05-13T13:44:19","slug":"true-color-brightening-shampoo-350-ml","status":"publish","type":"product","link":"https:\/\/paulrivera.it\/en\/prodotti\/treatments\/true-color-colour-treated-hair\/true-color-brightening-shampoo-350-ml\/","title":{"rendered":"True Color &#8211; Brightening Shampoo"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_row_inner el_id=&#8221;desktop&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1582194227194{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 30% !important;}&#8221; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<h1>You&#8217;ll love it because<\/h1>\n<ul>\n<li>Maintains longer-lasting colour<\/li>\n<li>Has a lightweight formula<\/li>\n<li>Protects and nourishes colour-treated hair<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h1>Active ingredients<\/h1>\n<ul>\n<li>Red Vine: thanks to the high concentration of vitamins and minerals, it moisturises and delivers powerful antioxidant properties that counteract ageing.<\/li>\n<li>Magnolia Extracts: its main properties include a protective action against environmental factors and the capacity to seal the hair cuticle, delivering shine.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h1>How to use<\/h1>\n<p>Apply the shampoo to wet hair and work into a lather, using a massaging action. Rinse and repeat, if necessary, before using the True Color mask for colour-treated hair.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1582813085600{background-image: url(https:\/\/paulrivera.it\/wp-content\/uploads\/2020\/02\/background_adv_product_true_color.png?id=867) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;2047&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;tablet&#8221;][vc_column_inner offset=&#8221;vc_hidden-lg vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<h1>You&#8217;ll love it because<\/h1>\n<ul>\n<li>Maintains longer-lasting colour<\/li>\n<li>Has a lightweight formula<\/li>\n<li>Protects and nourishes colour-treated hair<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h1>Active ingredients<\/h1>\n<ul>\n<li>Red Vine: thanks to the high concentration of vitamins and minerals, it moisturises and delivers powerful antioxidant properties that counteract ageing.<\/li>\n<li>Magnolia Extracts: its main properties include a protective action against environmental factors and the capacity to seal the hair cuticle, delivering shine.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h1>How to use<\/h1>\n<p>Apply the shampoo to wet hair and work into a lather, using a massaging action. Rinse and repeat, if necessary, before using the True Color mask for colour-treated hair.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;mobile&#8221;][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_column_text]<\/p>\n<h1>You&#8217;ll love it because<\/h1>\n<ul>\n<li>Maintains longer-lasting colour<\/li>\n<li>Has a lightweight formula<\/li>\n<li>Protects and nourishes colour-treated hair<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h1>Active ingredients<\/h1>\n<ul>\n<li>Red Vine: thanks to the high concentration of vitamins and minerals, it moisturises and delivers powerful antioxidant properties that counteract ageing.<\/li>\n<li>Magnolia Extracts: its main properties include a protective action against environmental factors and the capacity to seal the hair cuticle, delivering shine.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h1>How to use<\/h1>\n<p>Apply the shampoo to wet hair and work into a lather, using a massaging action. Rinse and repeat, if necessary, before using the True Color mask for colour-treated hair.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1582813120092{background-image: url(https:\/\/paulrivera.it\/wp-content\/uploads\/2020\/02\/background_adv_product_true_color.png?id=867) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_single_image image=&#8221;2047&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1582192829011{padding-top: 50px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">You may also like<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_raw_html]W3dwYi1wcm9kdWN0LXNsaWRlci1zaG9ydGNvZGUgaWQ9IjI2MiJd[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p><strong>True Color shampoo<\/strong> has been specially formulated for <strong>colour-treated hair<\/strong>. The antioxidant properties of <strong>Red Vine<\/strong> are combined with the nourishing properties of<strong> Magnolia Extracts<\/strong> in a formula with a brightening, protective action, which <strong>enhances cosmetic or natural colour<\/strong> and prevents colour fade.<\/p>\n<p>Wash after wash, colour is glossy and vibrant.\u00a0 Used with the Brightening Mask, it gives hair treated with colour or chemicals <strong>new vitality and shine<\/strong>.<\/p>\n<p>350 ml<\/p>\n<p>&nbsp;<\/p>\n[maxbutton id=\"4\"]\n","protected":false},"featured_media":2052,"template":"","meta":[],"product_brand":[],"product_cat":[207],"product_tag":[],"class_list":{"0":"post-2051","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-true-color-colour-treated-hair","7":"description-off","9":"first","10":"instock","11":"shipping-taxable","12":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>True Color - 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