OPTICA
Permanent hair colour
Jojoba Oil, Keratin and Pro-Vitamin B5
IRIDA
Ammonia-free hair colour
Macadamia Oil, Orchid and Aloe Vera Extracts
CRYSTALIA
Tone-on-Tone – Ammonia-free hair colour
Ceramide A2, Shea Butter and Ginseng
SPHERICA
Ultra-rapid colouring cream
Argan oil, Hyaluronic Acid and Camomile Extract
OPTICA
Permanent hair colour
Jojoba Oil, Keratin and Pro-Vitamin B5
IRIDA
Ammonia-free hair colour
Macadamia Oil, Orchid and Aloe Vera Extracts
CRYSTALIA
Tone-on-Tone – Ammonia-free hair colour
Ceramide A2, Shea Butter and Ginseng
SPHERICA
Ultra-rapid colouring cream
Argan oil, Hyaluronic Acid and Camomile Extract
under the midnight stars
Miracle Boost is the volumizing treatment every fine, flat hair type has been waiting for. Its formula enriched with Cotton Proteins and Hyaluronic Acid helps give body, thickness, and vitality to fine, weakened hair.
Thanks to the power of Argan Oil and the exclusive Gold Fusion System technology, each application transforms the hair: less frizz, more hydration, silkiness, and a shine that does not go unnoticed.
Hydrates and brightens dry and dull hair
Purifyze is the line designed to rebalance the scalp with dry dandruff and restore comfort and energy. Targeted formulas, functional active ingredients, and a gentle yet effective approach: because hair well-being starts at the root.
Free scalp, lighter hair
Perfect All Defence is the new frequent-use shampoo with a remarkable sulphate-free formula, offering gentle action for instantly revitalised hair.
A sweet new beauty experience
Illumin-Us is the special lamellar elixir that regenerates the hair and gives an instant brightness.
Highly conditioning and polishing action.
The Bright Glow that makes the difference
Clean-Us is the exclusive Pre-Shampoo Scalp Primer that prepares hair for the next treatment steps, removing all impurities and making the skin strongly moisturized.
Prepares hair for treatment
The Loud Volume treatment brings strength, volume and shine to fine hair thanks to the restorative and revitalising properties of cornflower extract and aloe vera
Infuse the hair with extraordinary volume
An innovative technology to maintain healthy hair, PLEX-US is the two-step treatment created to help protect treated hair that has been damaged during technical services.
Protected hair that radiates light
The magic of incredibly beautiful and visibly healthy hair in a unique treatment: My Promise rebuilds the hair fibre, restores hair and nourishes deep down.
Incredibly beautiful and visibly healthy hair
FINISH & STYLING
The whole range of styling products, perfect to get the right style for any occasion, as our look has always something interesting to say. Scents and Design stimulate creativity, formulation and texture create new product lines.
Extreme versatility and performance to create your own style. Natural effects and no residues. Explore endless forms of beauty, as every day is a special day. I am the style, I am Paul Rivera.
FINISH & STYLING
The whole range of styling products, perfect to get the right style for any occasion, as our look has always something interesting to say. Scents and Design stimulate creativity, formulation and texture create new product lines.
Extreme versatility and performance to create your own style. Natural effects and no residues. Explore endless forms of beauty, as every day is a special day. I am the style, I am Paul Rivera.
Once upon a time, there was beauty and beauty bore your name.
If it was a fairytale, it would start like this, but fairytale ends, while the one we want to tell is timeless and goes beyond imagination. It’s a teaching. It’s a modus operandi. It’s a vision. It’s a promise.
Paul Rivera is hair beauty celebration made possible by the selected raw materials, by the careful and attentive study of the formulation, by the inspirational and innovative design of the packaging, by the unique and incomparable style which represent Made in Italy quality and excellence. Paul Rivera is sensitivity and irreverence, simplicity and luxury, dedication and risk, genius and excess, heart and mind, essentialism and creativity.
Paul Rivera is one, no one and one hundred thousand.
Once upon a time, there was beauty and beauty bore your name.
If it was a fairytale, it would start like this, but fairytale ends, while the one we want to tell is timeless and goes beyond imagination. It’s a teaching. It’s a modus operandi. It’s a vision. It’s a promise.
Paul Rivera is hair beauty celebration made possible by the selected raw materials, by the careful and attentive study of the formulation, by the inspirational and innovative design of the packaging, by the unique and incomparable style which represent Made in Italy quality and excellence. Paul Rivera is sensitivity and irreverence, simplicity and luxury, dedication and risk, genius and excess, heart and mind, essentialism and creativity.
Paul Rivera is one, no one and one hundred thousand.